Design system elements beyond UI kit

Последние две недели я провёл в многоэтапном переходе на парусной яхте из Таллинна в немецкий Грайфсвальд. Хотя я стараюсь делить личные истории и профессиональные, решил разбавить обзором того, что меня раздражало в этом путешествии (и как оно могло бы не раздражать) — возможно, это будет интересным не только узкой аудитории яхтсменов и прочих водоплавающих, но и более широкой с позиций проектирования UX для специфических сценариев.

Motivation behind

Typically when one is speaking about corporate design system (CDS) they mean in most cases an unified UI kit that ideally covers all the digital products of the company. But from my experience, while it is the core component of the design system, there are many additional elements to be included into the CDS to support consistent user experience, and bridge the gap between products, marketing and multiple facets of interaction between user and company or, better to say, company’s brand.

Let’s review these elements, but I would like to start with the motivational part first. I will speak about companies inside business-to-business or engineering-to-business segments, that create professional digital and phygital products. More mass-market products have much better coverage of learning materials and also have their own approach, where marketing and products are more interconnected—first of all, because the user is always the buyer of the system, what is often opposite to the professional products.

Header second level

Typically when one is speaking about corporate design system (CDS) they mean in most cases an unified UI kit that ideally covers all the digital products of the company. But from my experience, while it is the core component of the design system, there are many additional elements to be included into the CDS to support consistent user experience, and bridge the gap between products, marketing and multiple facets of interaction between user and company or, better to say, company’s brand.

Let’s review these elements, but I would like to start with the motivational part first. I will speak about companies inside business-to-business or engineering-to-business segments, that create professional digital and phygital products. More mass-market products have much better coverage of learning materials and also have their own approach, where marketing and products are more interconnected—first of all, because the user is always the buyer of the system, what is often opposite to the professional products.

Examples of images

Typically when one is speaking about corporate design system (CDS) they mean in most cases an unified UI kit that ideally covers all the digital products of the company. But from my experience, while it is the core component of the design system, there are many additional elements to be included into the CDS to support consistent user experience, and bridge the gap between products, marketing and multiple facets of interaction between user and company or, better to say, company’s brand.

Let’s review these elements, but I would like to start with the motivational part first. I will speak about companies inside business-to-business or engineering-to-business segments, that create professional digital and phygital products. More mass-market products have much better coverage of learning materials and also have their own approach, where marketing and products are more interconnected—first of all, because the user is always the buyer of the system, what is often opposite to the professional products.

1. Провести анализ конкурентов
   • Изучить ключевых игроков рынка
   • Определить сильные и слабые стороны конкурентов
   • Сравнить предложения по ценам и функционалу
2. Создать прототип главной страницы
   • Подготовить макет главного экрана
   • Добавить основные разделы и блоки
   • Согласовать с командой дизайна
3. Настроить базу данных для нового проекта
   • Создать таблицы и схемы данных
   • Настроить связи между таблицами
   • Провести тестирование базы данных
4. Согласовать дизайн мобильной версии сайта
   • Подготовить макет мобильной версии
   • Оптимизировать элементы под мобильные устройства
   • Провести юзабилити-тестирование

Typically when one is speaking about corporate design system (CDS) they mean in most cases an unified UI kit that ideally covers all the digital products of the company. But from my experience, while it is the core component of the design system, there are many additional elements to be included into the CDS to support consistent user experience, and bridge the gap between products, marketing and multiple facets of interaction between user and company or, better to say, company’s brand.

• Собрать данные о предпочтениях пользователей для новой функции. Провести анкетирование и опрос среди ключевых сегментов аудитории.
  • Создать список вопросов для анкеты, которые затрагивают функционал приложения и удобство интерфейса.
  • Отправить анкету постоянным пользователям и отслеживать прогресс заполнения через онлайн-форму.
  • Проанализировать собранные данные, выделив основные тренды и частые комментарии.
• Разработать концепт нового раздела на сайте, который будет содержать обучающие материалы. Раздел должен быть простым и интуитивно понятным.
  • Подготовить макеты страницы, включая визуальные элементы и основные блоки текста.
  • Согласовать дизайн с отделом маркетинга и учесть их предложения по улучшению структуры.
  • Наполнить раздел тестовым контентом для проверки корректного отображения.
• Обновить документацию по проекту, чтобы учесть изменения, внесённые в последнем релизе. Это поможет новым сотрудникам быстрее разобраться с процессами.
  • Переписать разделы, касающиеся настроек системы и работы с интерфейсом администратора.
  • Добавить иллюстрации и скриншоты для наглядного представления информации.
  • Проверить финальную версию документации и загрузить её в базу знаний компании.

Typically when one is speaking about corporate design system (CDS) they mean in most cases an unified UI kit that ideally covers all the digital products of the company. But from my experience, while it is the core component of the design system, there are many additional elements to be included into the CDS to support consistent user experience, and bridge the gap between products, marketing and multiple facets of interaction between user and company or, better to say, company’s brand.